Ocd Essay - 827 Words

Psychology Homework Compare and contrast 2 or more explanations of any 1 anxiety disorder (30 marks) The anxiety disorder I shall explain is known as Obsessive-compulsive disorder (OCD). As the name suggests, obsessive compulsive disorder is characterised by obsessions and compulsions. There are two explanations for this disorder; psychological and biological. The biological explanation of OCD focuses on genetics .i.e. role of certain chemical imbalances and family increasing likelihood of developing OCD. Family studies have shown that people with a first-degree relative with OCD have a five times greater risk than the normal population of developing the disorder. In a meta-analysis of twin studies, Billett et al found that compared to†¦show more content†¦In contrast to the psychodynamic model which revolves around looking in the past in order to establish a cause and therefore find an efficient treatment. The findings from Albucher support the behavioural model and support the view that people with OCD â€Å"learned† their compulsive rituals. However not all patien ts are helped by this therapy suggesting behavioural explanations alone cannot be accounted for all cases of OCD. The behavioural model can also be contrasted with the cognitive explanation/treatment of OCD. As cognitive therapies focus on changing obessional thoughts whereas behavioural therapies focus on changing compulsive behaviour. In conclusion the biological and psychological are different both in treatment and explanations of OCD. The biological explanations revolve more around brain abnormalities, levels of certain chemical imbalances and genetics. The treatment ultimately revolves around trying to correct certain chemical imbalances in a chance that it may restore brain functioning. The psychological approach on the other hand allows for more change and freedom in treatment. Things that are reinforced, patterns of thinking etc can all be changed. Not only that the treatment has shown to be as effective as the drug treatment for OCD (e.g. Hembree et al 2003). In conclusion I believe that OCD cannot be fully explained by one model but by a combination of explanations bothShow MoreRelatedOcd Essay1631 Words   |  7 Pagesmay be suffering from OCD; however, the more important question is what has led that patient to these symptoms? OCD may be caused due to biological factors. People with first-degree family members that have been diagnosed with OCD are more likely to experience OCD than other people with no OCD on their family members’ medical records. Some studies suggest that OCD is heritable as genes have potential to contribute â€Å"27%-47% of the patient’s likelihood to be diagnosed with OCD (Abramowitz and TaylorRead MoreEssay On Ocd1199 Words   |  5 PagesAll grown-ups and youngsters with OCD report that their fixations cause them huge pain and tension and that they are more regular rather than comparative, nosy contemplations in people without OCD[31]. As far as QoL, people with OCD report an unavoidable lessening contrasted with controls[28]. Youth indicate tricky companion relations, scholastic troubles, rest issues, and take an interest in less recreational exercises than coordinated peers[32,33]. By and large, there is a lower QoL in pediatricRead MoreEssay On OCD1289 Words   |  6 PagesSet Free From OCD This is to show It was made to be, put in place, established earlier that any all OCD is not bad anymore in any all ways. This is to show It was made to be, put in place, established earlier that any all OCD is not bad anymore in any way shape or form. This is to show It was made to be, put in place, established earlier that any all OCD doesn’t have control over me anymore in any all ways. This is to show It was made to be, put in place, established earlier thatRead MoreThe Identification and Treatment of OCD Essay1221 Words   |  5 PagesThere are many different aspects to the identification and treatment of OCD and this paper attempts to identify classic symptoms and theorized risk factors/causes. In addition it explores the viable treatment options and evaluates the efficiency of each in alleviating symptoms while discussing how each treatment functions to facilitate recovery. Furthermore, it assesses the extent to which the treatments may be used together to maximize effectiveness and then provides a probable prognosis. VerifyingRead MoreTreatment Plan for Obsessive Compulsive Disorder (OCD) Essay1334 Words   |  6 PagesThis essay will cover what obsessive-compulsive disorder (OCD) is and how leisure education can be used to help these individuals who have been diagnosed with OCD. This essay will discuss the various characteristics that can be noticed with an individual who has been diagnosed with OCD and also introduce different leisure activities that can be used to help these individuals. The overall goal for this essay is to provide strong evidence showing that leisure education can be useful in helping individualsRead MoreCollege Writing And High School Writing941 Words   |  4 Pages Throughout the semester, I have definitely improved my diction and how I organize my essays and my introductions, but I feel as though my time management skills could use some enhancement. English was always my strongest subject, especially when it came to vocabulary tests. I had a talent for memorizing words and definitions and it always came easy to me. So when I would review my work on these previous essays, I noticed how strong my writing sounded, all because I had included enhanced vocabularyRead MoreObsessive Compulsive Disorder (OCD) Essay1627 Words   |  7 Pagesdisorders are brought on due to both psychological and biological problems. Many of these are anxiety or behavioral disorders. Obsessive Compulsive Disorder (OCD) is one of these disorders that is an issue in both anxiety and behavioral issues. Its causes may be psychological, biological, or, in most cases, both. Many studies have been conducted on OCD and show that it is a complex disorder with many different symptoms. There have been treatments and medications to help reduce the symptoms and help peopleRead MoreObsessive Compulsive Disorder (OCD) Essay800 Words   |  4 Pages Obsessive Compul sive Disorder And Its Effect On Life Obsessive-compulsive disorder, or OCD, involves anxious thoughts or rituals one feels and cant control. . For many years, OCD was thought to be rare. The actual number of people with OCD was hidden, because people would hide their problem to avoid embarrassment. Some recent studies show that as many as 3 million Americans ages 18 to 54 may have OCD at any one time. This is about 2.3% of the people in this age group. It strikes men and women inRead MoreEssay on Obsessive Compulsive Disorder (OCD)875 Words   |  4 Pagesfind the missing puzzle pieces and solve the mystery of Obsessive Compulsive Disorder. Works Cited Abramowitz, Ph.D., Jon. OCD 101 (Demystifying This Complex Problem) | Psychology Today. Psychology Today: Health, Help, Happiness Find a Therapist. All Things OCD, 1 Nov. 2010. Web. 03 June 2011. http://www.psychologytoday.com/blog/all-things-ocd/201011/ocd-101-demystifying-complex-problem. Familydoctor.org Editorial Staff. Obsessive-Compulsive Disorder: What It Is and How to Treat ItRead MoreMy Favorite Class1331 Words   |  6 Pageswith these new challenges of life. Registering for an English 1101 class, I would never have thought my writing was remotely exceptional. On the first day of class, we had to write these diagnostic essay (I wrote about picking my major) to see where we were at in our writings. The day I received the essay back was the moment where I truly considered the being a writer. Besides my grammar and spelling errors my teacher, Mrs. Emma Perry, wrote â€Å"very powerful and emotionally descriptive writing - are

Disney Cost of Capital - 1059 Words

FINAN 6121 – Corporate Finance Cost of Capital – The Walt Disney Company Team Titans B (Doug Horne, Shaun Hoggan, James Thackeray, Jeff Burg) The purpose of this project is to determine the weighted-average cost of capital (WACC) for The Walt Disney Company. According to The Walt Disney Company’s Form 10-K filing for the fiscal year ended September 29, 2012, â€Å"The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive.† Specifically the comparison between debt and equity will be summarized using the WACC for The Walt Disney Company as a whole rather than an†¦show more content†¦Also it is reasonable to conclude that with higher debt the company will experience a higher interest expense, resulting in a lower effective tax rate. Weighted Average Cost of Capital (WACC) – Finally, with the above values, Disney’s WACC can be determined by the following formula: WACC = [Equity/(Equity+Debt) X Cost of Equity] + [Debt/(Equity+Debt) X Cost of Debt X (1-Tax Rate)] The results of this calculation establish a WACC of 9.16% from the 10-K and 9.00% from the most recent 10-Q. Challenges – While some of the figures for determining The Disney Corporation’s WACC are taken directly from the company’s reported figures, others were estimated, like the beta, risk-free rate, and the market risk premium (all determinants of the cost of equity). By changing the beta in the calculations from 1.03 to that reported by The Walt Disney Corporation of 1.13, the WACC calculations change to 9.78% and 9.61%, respectively. This is slightly more than a half of a percent increase and is explainable by the assumption that the company’s financial executives may wish to establish a hurdle rate that guarantees a profitable return on capital investments. For this report the 30-year treasury rate was used for the risk-free rate, although, if the 10-year rates were used instead (1.65% and 1.73%) the WACC calculations would decrease byShow MoreRelatedDisney Strategic Planning Initiative1317 Words   |  6 Pagessell the strategic need first, operational development, and financial planning. Our team paper will illustrate a strategic initiative for the Disney organization as well as identify an initiative discussed in Disney’s Annual Report. The focus will look at how the initiative affects Disney’s financial planning and explain how the initiative can affect the costs as well as sales within this organization. Last but not least, our paper will describe the risks associated with the initiative and financialRead MoreIncorporated In 1938, Walt Disney Has Been A Well-Known1181 Words   |  5 PagesIncorporated in 1938, Walt Disney has been a well-known name in the entertainment business. According to Global Financial Data , Disney first started offering stock to the public in 1940 with a cumulative convertible preferred and then in 1946 it offered â€Å"OTC† (over the counter) common. On November 12, 1957, the NYSE added Disney to its list. So how is the financial condition of Walt Disney today? In the next few sections, I will take a closer look at the financial records of the company includingRead MoreRobert Iger Knew That For Disney To Be Successful, The1223 Words   |  5 PagesRobert Iger knew that for Disney to be successful, the company has to get the animation business right, especially the new CG technology that was rapidly supplanting hand-drawn animation. The CEO is reflecting on the next steps to be taken by Disney. The available options include negotiating a new distribution deal with Pixar or other animation studios, acquire Pixar, or to reengineer Disney Animation to better compete with Pixar. Analysis: A SWOT analysis is conducted to illustrate the strengthsRead MoreEstimate And Forecast Changes Of Bond And Stock Prices1008 Words   |  5 Pagessix assignment will generate estimates of the weighted average of capital for Walmart Corporation, Facebook, Inc., The Walt Disney Company, Monsanto and GW Pharmaceuticals. Evaluating these companies will find a relatively wide range of WACC estimates. There will also be a discussion about the importance of processing the calculated weight of the average cost of capital. Process of Calculating the Weighted Average Cost of Capital Company Name and Stock Symbol Description of the business and MainRead MoreDisney Strategic Initiative Paper1214 Words   |  5 PagesDisney Strategic Initiative Paper Tammy Adams, Kecia Darnell, Chelsea Hensley, Elizabeth Munns, and Zameika Williams University of Phoenix FIN 370 Professor Stephen Beadnell October 18, 2010 Strategic Initiative Paper Introduction This paper will address the strategic and financial planning associated with the operations of Disney. In addition, the paper will show the correlation between strategic and financial planning. The impact of the organization’s initiative costs, sales, and associatedRead MoreStrategies For Competing International Markets931 Words   |  4 Pagesoffer the Walt Disney companies an opportunity and the companies in the entertainment industries have a higher competitive threat domestically as well as globally which drives them to come up with an international strategy to enter into the foreign market to expand their business. Disney like any other companies expanded into foreign markets to achieve an increase in profit, competitiveness and capitalize the core competencies to gain access to new customers and a lower production cost (Thompson, PeterafRead MoreEconomic Indicators Of The Disney Company1401 Words   |  6 Pagesbe used to forecast the future market trends (Baumohl, 20 16). For instance, the company like Disney uses these economic indicators to curb and minimizes the difficult economic situation that may arise. There are so many different types of the economic indicators used. In this case, the Disney Company will use the following economic indicators: consumer price index; productivity and cost; employment cost index; producer price index; consumer confidence level; Manufacturing and trade inventories andRead MoreEssay on Walt Disney Company Analysis1652 Words   |  7 PagesWalt Disney is extremely known for being a film producer and popular showman. He was very recognizing for being an innovator in animation and theme park design. Disney was a visionary in terms of cartoons. Disney views and visions came from his persistence for the future. Walt Disney strives upon building Disney’s to have core strengths in three areas of entertainment and recreation, motion pictures and videos. Walt created his first animated character, Mickey Mous e. Mickey made his first debutRead MoreAnalysis Of Disney / Abc Television Group1214 Words   |  5 PagesThe paper’s content identifies and discusses Disney/ABC Television Group s consideration to outsourcing the network s distribution center to an external cloud infrastructure. The information explored when considering the move includes the effects on critical network operations, critical backup processes, ability to manage the system from multiple locations, and content and advertising management. Information supporting the decision includes the high-level business case, cultural effects, representedRead MoreStrengths, Weaknesses, Opportunities, Threats, And Trends821 Words   |  4 Pageslot of the Walt Disney Company’s revenue and are the foundation as to why the company is so successful. It is said without these characters, Disney couldn’t survive on it’s own. Values Disney possesses a high moral value and ethnic code. Their movies are made for kids and young adults and they haven’t ever stepped out of that boundary. Most of Disney’s â€Å"G† or â€Å"PG† rated content teaches valuable lessons to kids which can also be learned by that of adults. Flourishing business Disney has several venues

Entrepreneurship Jamey Bennett of LightWedge

Question: Discuss about theEntrepreneurshipfor Jamey Bennett of LightWedge. Answer: Introduction Entrepreneurs and businesses across the world are trying to develop competitive advantage for them by reducing costs(Liu, 2008). The scope of this current case study examines an entrepreneurial venture of Jamey Bennett of LightWedge. The entrepreneur had previously set up BookWire.com and LendingTree.com in his latest venture LightWedge, he was manufacturing reading Lamp. He decided to shift production to China as that would reduce his manufacturing cost to about 30% as compared to manufacturing in U.S. Thus, he shifted out his factories and set up a trading company in Taiwan and Guangdong. Both the factories were not efficient at manufacturing the lamps and in time required. This led to the company missing out on sales during Christmas. Then subsequently he decided to shift the factories back to China after losing out on subsequent investment. The company is said to have lost out on USD $1.5 million from sales alone due to lateness of delivery. There was investment in factories that was involved in both the locations(Dollinger, 2008). The company currently manufactures lamp in Newport News Virginia with an employee base of 1500. The scope of the report is to identify the various trade-offs the entrepreneur was considering, the methods James could have adopted to avoid the problem and factors that needed consideration to establish appropriate factory in China. Analysis Trade-offs for factory in China China is an emerging economy with one of the fastest developing countries of the world. Various international businesses have built facilities in China, due to prevailing cost advantages. Manufacturing is the key function of the company that will render effectiveness to business functionalities(Hung Lau, 2006). China is a land that offers cheap access to resources for manufacturing units. Especially due to its robust population and lack of formal education cheap labor is available in China in abundant. When the company owner decided to outsource production of lamps to the Chinese territory it wanted to gain significantly on scale of production. Cost of labor in U.S. is particularly high which pushes the cost of production for any unit of goods produced. Thus, if an entrepreneur was to manufacture a product in the U.S and sell he will have lower amounts of profits. For small items as lamps with lower profits, it is nearly impossible to generate immense revenues for reinvesting in the company. But if the same company outsources or shift production and ships the units to U.S for sales he is more likely to incur less cost(Michael, 2008). As costs of production especially of human resource in China are nearly negligible, the entire cost from production goes down. After manufacturing and shipping products from China the company is more likely to remain with a larger proportion of investable profits. This is derived from the theory of comparative cost advantage. Such investible profits have a significant role in entrepreneurial ventures which often perish for lack of revenue generation(Tian, n.d.). U.S. market and its consumers are highly developed and specific in terms of its requirements thus it is almost impossible to sell a defected product in U.S. Hence the entrepreneur should have specified requirements pertaining to markets of U.S. specifically to Chinese factories. Entrepreneurial ventures need to earn a lot of profits especially in the initial years of its business establishment. Though the entrepreneur had earned success in two businesses previously but in the current venture, lack of foresight and absence of proper analysis of strategic environment led to the loss for the company. Any loss occurring to entrepreneurial venture can significantly increase its incidence of failure due to increased cash-flow. This idea of investing for a factory in China is the cost trade-off that the entrepreneur had in mind when planning for a factory in China. While planning to set up a factory and outsource manufacturing into China, the entrepreneur strategic intention was to enhance cash and fund flows in the business by making more than normal profits. With significantly low cost of manufacturing in China and availability to market access in U.S. enables the firms to take advantages from the condition. Though factories in China failed to meet desired output but in case of success it could have rendered immense profitability to the business. Measures to Prevent the Problem While investing in China there are several barriers which the entrepreneur needed to be aware of in order to prevent the venture running into loss. In case the entrepreneur was able to realize such gaps or barriers in China and U.S, then certain measures could have been taken to prevent any loss to the business(Zahra, 2006). The following are measures which could have been taken; Prior to opening production facility in China it was pertinent to understand their culture and appoint an individual. This appointed individual should have had thorough knowledge and awareness regarding Chinese language and its culture. The person could have overseen the operation and reported any sort of discrepancies to the head office in U.S(Mankiw, 2006). Proper description of the lamp to be manufactured such that no discrepancies in the order arise. As Chinese are experts in mass productions, but do not cater to minute details proper and adequate information is required. Specific description and requirement needed to be supplied along with samples such that manufacturers could understand. Training and development of workforce back in China to handhold them into the process of manufacturing specific lamps as per requisites of the company(Kelley, 2012). As the company manufactured lamp of specific quality and standards it was necessary to present such samples and processes to manufacture similar lamps with similar components. Decision regarding outsourcing operations into China should have been considered by evaluating the various strategic alternatives. But the entrepreneur simply attracted by the low manufacturing costs risked the entire business. Hence a comprehensive risk assessment for the company would have enabled proper assessment of the country specific risk analysis of China. The entrepreneur could have easily adopted measures to overcome any challenges in regards to that. The entrepreneur needed to have proper strategic analysis of environmental factors impacting business in China along with clear expectations of what to expect from such businesses. Factors to Consider while Going Back to China The company while production of units of lamp in China had incurred immense losses and further shifting it to U.S needed additional costs. The venture had since the beginning not functioned appropriately and there was immense amount of investment tied to the venture(Jing, 2008). Instead of generating steady line of revenue the company had losses from not been able to sell during seasons and failing to meet requisite standards. In order to re-invest back into China there are several factors that the company needs to consider and understand. The following are the lists of factors that need to be catered to; China is a cheap outsourcing destination but they lack formal education in relation to production. In case the product manufactured in China is standardized then it is relatively easy to get highly valued and good products. Entrepreneur can easily make profits from manufacturing of such products as well but concerns are there in case of product having very minute details. Like in case of lamp production it failed to meet the desired standards(Olson, 2011). Appropriate training and proper guidance needs to be provided for such purposes to ensure that investment encompassing such production does not go into vain. Very few people in China understands and comprehends English language hence, the person-in-charge needs to have communication capabilities in English. As correspondent for the company did not communicate in English thoroughly it was more difficult to pass on instructions and requirement standards. In case the company decides to invest back and develop production facility in China then an appropriate person who can communicate in English needs to be appointed. The person needs to have communication capabilities both in English as well as Chinese to be able to take orders from US and make workers in China understand the same(Bi-fei, 2008). In regards to shipment where the entrepreneur had faced difficulties is another area that needs to be catered to while relocating back to China. The experience with Chinese manufacturers reflects that they have relatively low regards for deadlines and delivery timings. For an entrepreneurial venture every season and opportunity to build a brand name should not be missed, hence deadlines in products delivery to markets have an important factor. Maximum number of entrepreneurial ventures fails due to lack of ability in meeting order deadlines or taking advantages from taking product to market at appropriate times(Drucker, 2014). The entrepreneur needs to assigns order to Chinese offshore representatives with particular deadlines and put pressures such that they are able to meet them in time or before time. These recommendations will help the venture sustain business in Chinese offshore model and help attain comparative advantages aimed at. Conclusion Entrepreneurial ventures derive significant values from innovation time, bringing product to market at appropriate intervals, attaining success in revenue generation and so on. Any decision in an entrepreneurial venture needs to be adequately backed by strategic decisions such that it can enhance capabilities and competitive advantages for such ventures. While offshoring production in China offers a relatively easy and attractive opportunity for businesses the trade-offs of such decisions needs to be well comprehended. There are various reasons for Chinese manufacturing not being able to meet standards specified by international companies. Chinese lags training, formal education and communication skills. While major challenges exists in Chinese markets readily availability of cheap access to resources offers comparative advantages to the country. The possible trade-offs of each type of businesses needs to be values and drawback need to be overcome. The case is an example where negati ve possibilities from manufacturing in China had not been considered leading to double investments and loss in business. The entrepreneur needs to accomplish the following recommendations in order to enhance business viability. Recommendations Entrepreneurial ventures should not only examine validity of its business venture decision, but all decision pertaining to business venture needs to be adequately verified. The following recommendations will help overcome any possibilities of failures in entrepreneurial ventures; Entrepreneurs have to verify each and every aspects of business decisions by strategic analysis. Especially in international outsourcing or expansions environmental analysis of the host country needs to be properly examined by strategic choices. Every entrepreneurial venture has a lead time to establish business, hence while making investment careful analysis and consideration of factors needs to be done. Businesses are established with core motive to make profits thus, endeavors should be made such that maximum profits can be made from entrepreneurial ventures. Any situation that can have a potential loss or any incidence that can impact the business profitability has to be properly investigated to prevent its effects on the business. Reference List Bi-fei, T.I.A.N., 2008. Chinese Service Outsourcing Strategy Based on Global Value Chain Integration [J].. Commercial Research, 4, p.041. Dollinger, M.J., 2008. Entrepreneurship: Strategies and resources. Marsh Publications. Drucker, P., 2014. Innovation and entrepreneurship. Routledge. Hung Lau, K.a.Z.J., 2006. Drivers and obstacles of outsourcing practices in China. International Journal of Physical Distribution Logistics Management, 36(10), pp.776-92. Jing, Y., 2008. Outsourcing in China: An exploratory assessment.. Public Administration and Development, 28(2), pp.119-28. Kelley, D.J..S.S.a.H.M., 2012. The global entrepreneurship monitor. 2011 Global Report, GEM 2011, p.7. Liu, R.a.T.D., 2008. Much ado about nothing:American jobs and the rise of service outsourcing to China and India (No. w14061). National Bureau of Economic Research.. Mankiw, N.G.a.S.P., 2006. The politics and economics of offshore outsourcing.. Journal of monetary Economics, 53(5), pp.1027-56. Michael, S.C...C.J.G., 2008. Entrepreneurial failure: The case of franchisees.. Journal of Small Business Management, pp.73-90. Olson, D.L.a.W.D., 2011. Risk management models for supply chain: a scenario analysis of outsourcing to China.. Supply Chain Management: An International Journal, 16(6), pp.401-08. Tian, Y..L.F.a.D.F., n.d. An examination of the nature of trust in logistics outsourcing relationship: empirical evidence from China.. Industrial Management Data Systems, 108(3), pp.346-67. Zahra, S.A..S.H.J.a.D.P., 2006. Entrepreneurship and dynamic capabilities: a review, model and research agenda. Journal of Management studies, 43(4), pp.917-55.

Pill Bug Lab Report Sample

Pill Bug Lab Report Paper In this experiment we tested the pill bug Armadillos vulgar to see if it had he ability to make two consecutive right turns. We expected the pill bugs to go on either path; one path with all left turns and the other with all right turns, to prove the turn alternation theory wrong. I expected the pill bugs to follow through with this and go either way because of the food we had placed at each end of both paths would give the pill bugs some incentive on making it all the way. Con troll Experimental Our group made two separate mazes; one was the control while the other was the experimental. Each maze had two paths, the path on the right side and the path on the left side. The right side had only right turns while the left side had only left turns. In the experimental maze there was a longer left side to see if the pill bugs became discouraged the farther they went to their food so that they may turn around and go down the other path. There was incentive at the end of each path; the incentive that we used was dead leaves, which is their favorite thing to feast on. In the mazes we then took 10 pill bugs and put them into an open square that was carved into Styrofoam board. After the pill bugs were placed into the carved maze, they then waited three hours and evaluated to see here the pill bugs would end up. Pill Bugs responded to the maze we constructed and did various movements. Out of all our trials, 23% of the pill bugs remained at the start and curled up into a ball (Figure 1). We will write a custom essay sample on Pill Bug Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pill Bug Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pill Bug Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer While 18% actually made two consecutive right turns and completed the right side of the maze. Based on the results from each trial, there wasnt that great of a difference between the pill bugs going right or left (Figure The results were very consistent with our groups hypothesis. There were some pill bugs that took a left turn but then turned back around and went down the path on the right side. From that, it seemed like they forgot which way they were headed, thus proving that pill bugs suffer from some form of short-term memory (Superman, 1966). This then shows that pill bugs can go either way, it is only dependent on if the pill bug knows where it is going. It might be the reason why certain pill bugs cannot make two consecutive right turns because they go one way and after a distance, forget where they are then they are subject to turning around and going back the way they came. There are many ways to improve this test, next time we should possibly use more pill bugs and do more trials to get better estimate on how the pill bugs are thinking.